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2022/ illustration/Packaging

Vanheusen Packaging

Van Heusen's Men's innerwear packaging is designed with a focus on simplicity, sophistication, and functionality. The packaging reflects the brand's commitment to quality and style while ensuring a convenient and appealing presentation for customers.

The design of Van Heusen men's innerwear packaging is centered around the concept of the cityman. We specifically target men who visit the city for work or other activities. The packaging incorporates illustrations that depict the urban environment.

The packaging is meticulously crafted to capture the essence of the city lifestyle. It combines sleek and modern design elements with a touch of sophistication. The color palette often reflects the urban atmosphere and unisex colour palette.

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